Benefit Gimme Brow vs L'oreal Brow Artist Plumper

March 17, 2015

Brow gels have been a big thing over the past year, with many brands bringing out their own version over the past few years with some being really good and others not so good. The Benefit Gimme Brow is definitely one of the most well known and more so recently L'oreal brought out their own, one that really rivals Gimme Brow and with it being a fraction of the price, I thought i'd do a comparison of the two. 
When Benefit Gimme Brow (£17.50) burst on the scene last year it was so heavily raved about and I was lucky enough to receive this for my birthday, as I wasn't too sure about spending almost £20 for a brow product that i'd not previously used but I do have to admit it's a product that i've fallen for and i'm sure i'll end up repurchasing it.

Similarly to me, a lot of people are put off by the almost £20 price tag and go on the search for a good alternative, or dupe if you will with many brands releasing their own take on the brow gels and personally none of them have never really received a good enough hype for me to purchase, until I saw the new L'oreal Brow Artist Plumper (£5.99) being talked about by a few of my favourite Youtuber's and I knew I just had to try this out!

Now the products themselves aren't that much different in terms of what they do, both have a brush in which you apply the product by combing through the brows in order to set them in place, whilst also tinting brows and shaping them at the same time. It's the formula itself that is what separates the two, with Gimme Brow being quite a thick formula that contains fibers in order to fill in the brows and to make them appear somewhat thicker, which I find great but I often find that there is a lot of excess on the brush because it is so small. Whereas the Brow Artist Plumper isn't as thick formula wise and doesn't contain anywhere near as many fibers, which I prefer as my brows aren't really that sparce or in need of extra fibers.

Onto the brushes, as you've probably noticed a difference in the size of them. Now Gimme Brow has probably the tiniest brush i've ever seen or used, which is great because your brows aren't that thick so the brush really allows you to get it right first time, without making a huge mess of your brows. However the Brow Artist Plumper brush is somewhat larger but I find it to be really manageable still and I am yet to make a mess of my brows. I also find that there is less excess product with the Brow Artist Plumper compared to Gimme Brow and I think this is because of the brush size.

Overall I think that these products are so similar in what they do that you could use either of them and still get practically the same results, just the application is slightly different because of the brush sizes. If you are wanting to try out a brow gel but aren't so sure Gimme Brow is the one for you, then i'd definitely recommend trying out the Brow Artist Plumper as it is so affordable compared to Gimme Brow and does the exact same thing!

Have you tried out either of these products? What are your thoughts?

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  1. Thank you very much for this post! It’s really interesting!Fell in
    love with your blog! You did a great job!

    Diana Cloudlet

  2. I have heard so many people draw this comparison and say that the L'Oreal offering is a great replacement for Gimme Brow. This makes me so excited as I really wasn't willing to splurge on such a tiny product.

  3. As much as I love the benefit gimme brow I do agree that it's so pricey, but the only reason I went for it instead of all the cheaper versions out there is cuz I love how tiny the brush is so many I will just keep the brush when I finish up the product and try something cheaper x

    Beauty with charm

  4. I hated benefits gimme brow initially but now I really like it as my brows are fuller naturally and don't need as much filling in - Essence have brought out a new product that looks similar which I want to try x

  5. I use Rimmel's Brow This Way which is similar and works wonders x

  6. Yes, I am loving the L'oreal version! I haven't tried gimmy brow but the L'oreal brow artist works so great that I feel no need to try it. (not mentioning that is cheaper as well).

    Great review!

  7. Charline Steuckers17 March 2015 at 17:33

    I am really put off by the price of Gimme Brow too. I would have tried it otherwise. I did however pick up the Brow Artist Plumper. I really don't like it all that much? I talked about it in yesterday's post:

    I do hope that if I ever buy Gimme Brows, they actually add fibers to my eyebrows because that's what I needed :D too bad the l'Oréal one doesn't do that. But hey, I'm glad it works for you! ;)

    Love, Charline | Charline Has a Blog

  8. I'm so glad I found this review, I really wanted to try Benefit Gimme Brow but like you wasn't sure about spending that much! I'll defo be trying it now :) x

  9. These sound lovely and I tried Gimmie brow in store but haven't picked it up yet.

    Jackie | fashionxfairytale | bloglovin' |

  10. Madison Victoria x17 March 2015 at 20:37

    Hello loving the comparison might have to pick them up and I would love you to come and join my mini stay at home blog party over at my blog with a stash of beauty and lifestyle posts at:
    Thank you xx

  11. Charlotte Morgan21 March 2015 at 10:44

    They are both really good products, so good for keeping your brows in place! xx

  12. Charlotte Morgan21 March 2015 at 10:44

    Ahh i'm so glad! Hope you enjoy it! xx

  13. Charlotte Morgan21 March 2015 at 10:45

    Ah, thats a shame.. maybe try out gimme brow then, or see if any of the other high street ones are any good? I've heard the Rimmel Brow This Way is quite good! xx

  14. Charlotte Morgan21 March 2015 at 10:46

    Thats great news! I probably wouldn't need to repurchase gimme brow, but knowing me I probably will at some point when it eventually runs out or dries up! xx

  15. Charlotte Morgan21 March 2015 at 10:46

    Ooh, I haven't tried this one - might have to give it a go at some point xx

  16. Charlotte Morgan21 March 2015 at 10:47

    It took some getting used to thats for sure, but once you get the hang of it you're alright. Oh have they? Might have to take a look at that one! xx

  17. Charlotte Morgan21 March 2015 at 10:47

    Yes, the brush is definitely a selling point thats for sure! xx

  18. Thank you for this comparison, I'm currently using the L'oreal brow artist, need to go and the benefit one now

  19. I just purchased L'Oreal and I find it really easy to use! I like that there isn't to much product on the brush and that you can add layers in case you want stronger brows. My brows are kinda fair/medium but I do like a bit darker shade and I like that this one is just enough dark and not warm! I have issues with warm brown shades and I'm glad this one isn't :) The only down side: it's pricier here in Sweden (everything is, LOL) :)


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